Tracking for Love

A provocative social experiment that aims to address the issue of non-consensual, intransparent online user tracking, by exposing this technology through a dating platform.

The design of online interfaces influences the way users form identities and perspectives on the world. is a provocative social experiment that addresses the current issue of online platforms implementing untransparent, non-consensual user tracking to inform the design of their interfaces. Using the format of a dating platform, integrates this type of user tracking in its core matchmaking system. In this scenario, users come to question just how much can be concluded from their data.

Hennie Bulstra (The Netherlands)

Hennie is a civil servant working for the Dutch Government and is (inter)nationally highly involved in emerging technologies (Blockchain, Verifiable Credentials, Self Sovereign Identity) and also an innovation lead. He holds a position as business consultant and advisor on matters of Strategy and Innovation. He has a broad experience in informatics and architecture and policy and law execution. Hennie is also an actor and played in a number of plays (among them: Festen, The Birthday Party, Who is afraid of Virginia Woolf, Carnage, Silver Linings Playbook, The Bourgeois Gentleman.)

Robin van de Griend (The Netherlands)

Robin van de Griend is an independent software developer with a background in mathematics. They are interested in the AI, cybernetics and internet culture, in particular the reciprocal relationship between human culture and AI ‘machine culture’. Cultural ‘propagation’ on the internet is principally mediated by black box AI recommender systems, creating resonances and feedback. Seeing (internet) culture as a dynamic, cybernetic system, Robin tries to make visible these moments of cultural feedback to better understand its underlying mechanics.


Leon van Oldenborgh (The Netherlands)

Leon van Oldenborgh is an artist with a background in game and interaction design. He creates both physical and digital interactive experiences that playfully disrupt the way people routinely interact with their environments, encouraging them to reflect on how their choices on behaviour within the experience relates to their actions outside of it. Through his work, he explores the nuances and complexities of individual human behaviour. He examines how people decide to interact with one another and how those decisions are influenced by factors such as technology, culture and social expectations.


Lukas Völp (The Netherlands)

Lukas Völp was born and raised in Frankfurt a. M., Germany. He started his design education at the HS Mainz in the Communication Design Bachelor. After some time working as a graphic designer, he decided to do a master’s degree at the Design Academy Eindhoven. He graduated from the Social Design department in June 2022. His graduation project addressed the implications of artificially intelligent systems on the social realms of society. With a specific interest in the way algorithms are involved in the formation of the opinion and identity of their users, he continues to study the design of digital interfaces as the subject of his artistic research practice.