Making the Invisible Visible

An evocative intervention that brings the reality of online tracking to the physical space. Being offline doesn’t mean you cannot be tracked!

Alistair Alexander

Adriaan Bernstein

Alice Dallinga

Sanne van Deijl

Jennifer Jiang


One of the really interesting things about this project is the way it shows how unnatural and strange tracking would be if we encountered it in our physical life.


I think it’s very insightful and this way of think can really make an impact.


It showcases the trap that we often find ourselves in.


I think this is a great conversation starter about which digital rights we need to protect us from mass surveillance.


I think this is really important to show people what tracking is like in the real world.


It still leaves the question of why this person is tracking, or harassing, you.